PLANO, Texas – August 7 , 2020– TrueSpot, a new Internet of Things (IOT) asset location platform developer announces the appointment of Chris Masters as Sales Director.

Chris comes to us with over 10 years of experience in the automotive industry. He recently served as a Regional Client Success Manager for Truecar where he was responsible for consulting with decision makers at over 70 dealerships in Georgia and Florida.

Prior to TrueCar Chris held the position of Field Sales Manager with, earning multiple awards for sales growth and service. It was that lead Chris away from the retail side of the business almost 10 years ago and he has enjoyed being a part of the vendor side ever since. “I have enjoyed developing positive relationships within multiple dealerships across the region and helping them develop and improve their digital strategies -  said Masters.

About TrueSpot:

Founded by a group of IT and Auto Dealer insiders, TrueSpot was created to solve one of today’s biggest challenges for auto dealers – asset and operations management. US retail auto dealers spend more than $325 million per year to replace lost keys and lose another $3 billion a year in inefficiency and wasted time tracking down assets. This can translate into tens of thousands of dollars of losses for single dealership owners, not to mention fueling an environment and reputation of frustrated, waiting customers, walkaways and lost revenue.

TrueSpot’s new platform dramatically reduces or eliminates these costs, while adding new capabilities that boost productivity and sales performance.  The solution integrates dealer back-office data to streamline workflows, Lot Management 360 (digitizing the dealership), and their newest product, TrueRecon, geo-automates reconditioning activities, basically putting tedious and time-consuming recon activities on ‘autopilot’. The platform also enables mobile phone access to vehicle features, options, and prices to ensure sales staff are always knowledgeable and fully sales-ready as they walk the lot.

TrueSpot was founded in 2017 by a collaboration of mobile technology insiders and auto dealership owners and operators to invent a better, more robust dealer asset management and on-lot selling solution. TrueSpot is the industry’s first solution for real-time inventory location data. TrueSpot partners with key technology and industry players such as Microsoft and CDK Global while also being easily compatible with many other dealer technology partners such as Dealertrack Technologies, vAuto, DealerSync and others.


TrueSpot Executives have limited availability for media briefings; to schedule, please contact:

Media Contact: 

Jason Dyer

Chief Marketing Officer


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