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TrueSpot Joins CDK Global Partner Program

Plano, Texas, April 8, 2019 – TrueSpot, a new Internet of Things (IoT) asset location platform developer, today announced that it has become a participant in the CDK Global Partner Program. As a member of one of the largest third-party partner program in the industry, TrueSpot is now part of a marketplace of applications and integration that CDK Global, Inc. (Nasdaq: CDK), a leading enabler of end-to-end automotive commerce, developed to help automotive dealers succeed.

According to TrueSpot CEO Mike Hanna, “TrueSpot was founded to bring new tools and insights to auto dealers through the power of real-time location data. As a global leader in DMS solutions, we can conceive of no better way to achieve our goal than to partner with CDK.”

US retail auto dealers spend more than $325 million per year to replace lost keys and lose another $3 Billion a year in inefficiency and wasted time tracking down assets. This can translate into tens of thousands of dollars of losses for single dealership owners, not to mention fueling an environment and reputation of frustrated, waiting customers, walkaways and lost revenue.

TrueSpot’s new platform integrates with dealer back-office data to streamline workflows and dramatically reduce or eliminates these costs while adding new capabilities that boost productivity and sales performance.

The platform also enables mobile phone access to vehicle features, options, and prices to ensure sales staff is always knowledgeable and fully sales-ready as they walk the lot.

“We’re very pleased to introduce TrueSpot as the newest member of the CDK Global Partner Program,” said Howard Gardner, vice president and general manager, CDK Data Services. “TrueSpot is a welcome addition to our vibrant program that provides dealers with a range of partner choices and the assurance that their programs can be seamlessly integrated with our applications.”

The CDK Global Partner Program provides its partners with access to a diverse CDK ecosystem through the ability to integrate with a range of CDK applications, as well as with CDK dealer websites. TrueSpot Real-Time Location Services (RTLS), Lot Management 360 and TrueRecon (coming soon) will seamlessly integrate with the CDK ecosystem for both Fixed Ops and the Frontline, to make lost key cost and lost productivity associated with searching for missing cars and keys a thing of the past.

About the CDK Global Partner Program

The CDK Partner Program now numbers more than 430 partner companies and 600 unique applications auto dealers can use to run their businesses. As part of the CDK ecosystem, the CDK Partner Program provides data and workflow integration to a wide range of third parties, OEMs and dealers. For a full list of partners and applications available through the program, visit


About CDK Global

With more than $2 billion in revenues, CDK Global (Nasdaq: CDK) is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. Focused on enabling end-to-end automotive commerce, CDK Global provides solutions to dealers in more than 100 countries around the world, serving approximately 30,000 retail locations and most automotive manufacturers. CDK solutions automate and integrate all parts of the dealership and buying process from targeted digital advertising and marketing campaigns to the sale, financing, insuring, parts supply, repair, and maintenance of vehicles. Visit

About TrueSpot

Formerly known as MOLOCAR, TrueSpot was founded in 2017 by a collaboration of mobile technology insiders and auto dealership owners and operators to invent a better, more robust dealer asset management and on-lot selling solution. TrueSpot is the industry’s first solution for real-time inventory location data. TrueSpot partners with key technology and industry players such as Microsoft and CDK Global while also being easily compatible with many other dealer technology partners such as Dealertrack Technologies, vAuto, DealerSync, and others.




Jay Barta

Jay Barta Communications


[email protected]


CDK Global Media Contact:

Roxanne Pipitone

[email protected]

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