Mike is relentless in his pursuit of innovation and value creation. With world-class experience in product creation, technology development, business cultivation, and go-to-market, Mike leverages his background and relentless passion for developing purposeful innovation for his favorite industry – Automotive. As an anchor point, Mike’s retail automotive and technology development experience creates the guide points for the TrueSpot suite of solutions. Mike has many sales and business achievement awards, including salesman of the month for one of the nation’s largest Honda Dealers. Mike loves his family and all sports that are played with a ball (and shiny cars).