Mike Hanna – CEO/Founder

Mike is relentless in his pursuit of innovation and value creation. With world-class experience in product creation, technology development, business cultivation, and go-to-market, Mike leverages his background and relentless passion for developing purposeful innovation for his favorite industry – Automotive. As an anchor point, Mike’s retail automotive and technology development experience creates the guide points for the TrueSpot suite of solutions. Mike has many sales and business achievement awards, including salesman of the month for one of the nation’s largest Honda Dealers. Mike loves his family and all sports that are played with a ball (and shiny cars).

Sam Paulos – Chief Financial Officer

Sam has owned two franchise auto dealerships and he brings his understanding of the pain points typical of an operational and management/ownership position to the TrueSpot leadership team. Sam still operates many companies, but his passion is consulting, and, in particular, startup investing. His specialty is accounting processes and business management. Companies he has personally owned and operated include professional accounting services, auto dealerships, CD and DVD manufacturing, music instrument manufacturing, music distribution, sound recording, bars and nightclubs, technology and software companies, real estate ventures, and others.

Jason Dyer – Chief Marketing Officer

Jason is a full-spectrum marketer who has led strategy and activation for organizations large and small. He started in advertising but quickly fell in love with technology marketing. Jason has held leadership positions with Nortel Networks, Nokia, Quickoffice (acquired by Google) and the A. H. Belo Corporation. Has has also spent nearly six years in the non-profit arena with the American Heart Association as both a volunteer and employee. His passions are his family, gluten-free beer, tennis, martial arts and midwestern colloquialisms.

Michael Simpson – Chief Revenue Officer

Michael has spent over 30 years as an executive building and leading sales teams, sales operations, partnerships, and channel strategy. For the last 13 years he has primarily focused on companies in the technology and technology-enabled services verticals. He brings insight to understanding how to build successful partnerships and channels through building relations with some of the largest organizations across the globe.

Randy Black – Chief Technology Officer

Randy Black brings more than 30 years of technology leadership experience and a passion for delivering high quality, scalable technology solutions. As TrueSpot’s Chief Technical Officer, Randy combines his passion for new technology and experience leading software teams to deliver a suite of solutions based on location services that deliver true geo-intelligence to automotive, health and other industries.

Prior to joining TrueSpot, Randy was the Senior Vice President of Research and Development of OneSource Virtual, maturing OSV’s technology and platform across a suite of HR and financial services and the Vice President of Technology Development at Voyager Sopris Learning, a Cambium Learning Group company. Randy holds 2 patents and began his technology management experience at IBM.

While he’s not working, Randy and his wife Kellie enjoy traveling and spending time with their family. He lives in Colleyville, Texas.

Randy holds a BS in Computer Science from the University of Kentucky and a MS in Computer Science from Southern Methodist University.

Brett Stewart – Chief Operating Officer

Brett Stewart is TrueSpot’s Chief Operating Officer, where he is responsible for operations and support while tying in the necessary product, business, and strategic initiatives necessary to move TrueSpot forward. Brett leads with a passion for quality, detail, and exceptional customer experience. He possesses excellent prioritization and problem-solving abilities to maximize the use of critical and scarce resources.

Before joining the TrueSpot, Brett worked in Telecom with experiences ranging from Product Management, R&D, and Sales, to Professional Services. It is the culmination of these experiences that he brings to the table that has contributed significantly to the growth and success of TrueSpot.

He attended Northwestern University for his Bachelor of Science in Computer Engineering and also the University of Texas at Dallas for his MBA, neither of which gave him any passion for college sports.

Miguel Santamaria – Head of Product and Reporting

Miguel is a determined leader and is a driving force behind our company’s product and technology strategies. Among his many duties, Miguel directs TrueSpot’s long-term roadmap and vision for cloud and IoT-based products. In this role, Miguel brings significant product management experience, business acumen, technology know-how, and a disciplined focus on serving the auto dealership industry through the horizontal use-case concept. This approach enables dealers to significantly increase vehicle sales, improve customer satisfaction and reduce operational expenses.

Chris Bass – CLO/Secretary

Chris brings a wealth of legal expertise to the team. Areas of expertise include; managing and directing company litigation; draft, edit, and review corporate contracts; select, oversee, and directing outside counsel; supervise the defensive litigation lawyer and paralegal team and manage employment-related legal matters.

Amber Murdock – Vice President of Sales

Amber brings over 20 years of automotive and entrepreneurship to TrueSpot ranging from retail automotive, SAAS and business/home security. During her career she has worn many hats from building and directing her own dance academy, retail automotive management, automotive software management as well as managing sales/retention teams in the home security arena. Amber has had the opportunity to lead many teams to high levels of achievement. Amber is passionate about developing and implementing effective sales strategies leading nationwide sales teams in achieving goals. She loves negotiating, monitoring and analyzing performance metrics and providing timely and effective solutions liaising with marketing developing departments. With her solid understanding of the current economy and how today’s market trends influence dealership sales, she is dedicated to help dealers find, track and map critical assets improving dealership processes and the customer experience.

Will Pearson – Head of Platform

Will is passionate about building software that creates and delivers true business value. Will has spent the last 15 years working as a consultant in the software industry. He brings broad experience in solving problems across many different business domains. He believes innovation begins when you can bridge the boundaries of what exist to create something new with new and greater potential. When Will is not coding he enjoys spending time with his wife and 3 kids, playing games, watching movies and enjoying each other’s company.

Aaron Carlock – Product Manager

Aaron Carlock brings 25 years of technology experience through Technical Support, Product Management, Project Management, and Cybersecurity. After spending 6 years in the US Navy as an Electronics Technician, he has worked with GPS guidance systems, handheld computers, remote connection software, Point of Sale Systems, and other products in the Agriculture and Hospitality industries. Aaron puts the customer first and is passionate about solving problems. He lives in Grapevine with his wife and 2 sons.

Dustin McCreight – Product Manager

Dustin is a seasoned IT professional with over 12 years of experience in Product Management. His expertise spans across many facets of the industry, including Operations, Networking, Endpoint Security, Sales, Partnerships and more.

Driven by a passion for customer advocacy, he believes in not just meeting but exceeding customer expectations, ensuring their voices are heard and valued.

Away from the professional arena, Dustin is an avid guitar player, music enthusiast, and vinyl collector who enjoys spending time with his two daughters and granddaughter.

Bryan Bock – Marketing Director

As the Marketing Director, I am a versatile professional with a strong background in visual design and channel management. My expertise spans a range of platforms including web, content management, and brand strategy. I am proficient in aligning marketing strategies with business objectives, focusing particularly on effective channel and brand management. My detail-oriented approach, combined with dynamic thinking, enables me to develop and execute comprehensive marketing campaigns. This approach ensures cohesive brand messaging and a robust online presence, integral to driving business success.

Justin Fuller – Director of Digital Salest

I am an entrepreneur and business leader with experience selling IT solutions in the automotive field. I have 6 years experience working retail at a franchise store in the Austin market. Prior to that, I worked as a creative coordinator in marketing and promotions for a radio cluster. I come from an eclectic military family based out of San Antonio and I am a Texas State University alum.

Braxton West – Regional Sales Executive

Dynamic leader with several years of experience in Training and Project Planning. Proven success driving results through building relationships, developing new business, managing projects from concept to completion and motivating a team toward success. Skilled at using analytical thinking skills and creative problem solving to effectively address challenges that arise while making decisions based on research and data analysis. Committed to providing an exceptional customer experience by working hand-in-hand with internal and external stakeholders to provide support, guidance and resolve inquiries or problems efficiently.

Nathan Herr – Head of Customer Success

Highly accomplished, results-driven sales and operations leader with a fantastic track record of successful new business development, sales, competitive market expansion across a variety of industries, both foreign and domestic.

Most recently challenged to develop a training and developmental program spanning three departments. Inspiring Account Managers, Regional Managers, Agents, Dealership Partners, and Dealer Success to exceed all their individual goals and company objectives, while personally troubleshooting, developing, and implementing management strategies that support game-changing business development plans.

An outdoor enthusiast and all-around adrenaline-fiend with an uncanny ability to unite people toward a common goal and forge strong, productive relationships by being infectiously passionate about working hard, playing hard and enjoying the finer things in life.

Alex Tristan – Customer Success Manager

I have almost a decade of Automotive Industry experience, with 6 of those years coming from some of the Largest Nissan and Chevrolet Auto groups in Colorado. Lately, I have been assisting dealers by bringing my expertise in the dealership world to work alongside them and helping their teams maximize success and profitability. I am known in the Automotive Solution space for building strong partnerships with Dealers and working together with their various departments to ensure the highest level of customer satisfaction. I am a Houston Native, so when I’m not working, I am enjoying a baseball or football game with the family, 20 miles offshore catching Snapper, or traveling back to the Rocky Mountains to chase snowstorms for the best snow days at the ski resorts.

Nina Baker – Customer Success Advisor

Nina is a seasoned professional within the automotive and financial services industry. With over 14 years of experience in process, inventory, and relationship management she brings a unique skill set and perspective to the TrueSpot Operations Team. She joins Truspot from a CarOffer LLC, a SaaS company catering to thousands of dealership clients with their digital auction platform. Where she supported multiple managers and team members resolving critical process break downs and providing crucial sales and administrative support. Prior to this she worked in multiple roles within Capital One Auto Finance throughout their automotive financial services division. From loan originations to compliance, she is no stranger to working with internal and external customers to ensure everyone is set up for success. A avid enthusiast for different cultures, Nina enjoys traveling internationally to explore and delve into what makes people tick from all over the world. Her favorite country to visit is Japan, and she goes on holiday there every year with her spouse to brush up on her Japanese language skills and visit close friends. She also enjoys digital art, reading, watching anime, hiking, video games, and spending time with her family.

Steeven Sylveus – Developer

Steeven is an experience software engineer with a focus on mobile applications. He is skilled in iOS development, android development, backend, as well as UI Design. He is passionate about learning new technologies and sharing his knowledge with those around him.

Sarah Fraser – Web Developer

Sarah has 10 years of experiential marketing experience. She has managed programs in the DFW area for clients including: Nintendo, Google, Nike, and Samsung. Specifically, within the automotive industry, I have 6 years of marketing experience. Roles have included working as an Assessor for Nissan’s CEE Program, as a Tour Manager for FIAT, Product Specialist for Mazda, and an Event Manager for Lincoln.

Micaiah Ruddell – Software Developer

Micaiah assists with back-end system optimization, installation prep, and on-site installation with Experience with multiple coding languages, including java, python and javascript. Micaiah is currently an undergraduate at The University of Texas at Dallas..

Aidin Amini – QA Analyst

Aidin having 20+ years of automotive experience brings a ground up understanding of dealership workflow and operations. Having been with the company for almost 2 years now, he’s had his hand at network monitoring, app testing, configuration, customer and personel trainging as well as a few other “hats”. Aidin works with customers and the TrueSpot team daily to handle training, internal higher level support, recon software configurations, customer consultations and now transitioning over to Marketing as well.

Ollie Wells – Operations Manager

Ollie has 5+ years working in customer relations always making sure the customer is top priority everyday. He has been working with the install team since he joined TrueSpot in the fall of 2021 and has had the pleasure to personally meet many of our customers on site and grow relations. Ollie works with new customers as the link between the Sales Team and the Install team to ensure a seamless and successful onboarding process to get your dealership up and running with the TrueSpot System.

Jeff Williams – Installation Leader

In the role of Installation Leader, he is the driving force behind the successful implementation of our product and systems, drawing on a robust foundation in customer service. He provides adept coordination and leadership of an installation team, with a primary focus on delivering installations punctually and at uncompromising quality levels. As the installation leader he plays a pivotal role in curating an exceptional customer experience, shaping the organization’s reputation. Additionally, he is instrumental in fostering a collaborative and streamlined work environment, where efficiency and teamwork converge to achieve outstanding results in every installation.

Tyler Boyer – Installation Technician

Hailing from Nebraska, Tyler became a valuable member of our team when he joined in the fall of 2023. His seamless transition into the installation team immediately showcased his prowess and dedication. Tyler brings a wealth of experience from the customer service field, having previously served as a UPS driver. Now, he leads the charge in constructing robust networks for Drivetime, showcasing not only his technical skills but also his commitment to excellence in every aspect of our operations.

Manuel Gomez – QA/NOC Specialist

Manuel is pursuing a Bachelor’s Degree in Information Systems at The University at Arlington. He has acquired his Associates degree in Computer Science at Tarrant County College, first in his family to earn a college degree. Manuel is a young adult motivated by his career in technology and learning new things that will contribute to his character. Manuel works to improve the mobile apps and monitor dealer networks. Manuel, born and raised in Fort Worth also enjoys lifting weights, playing basketball, binge watching his favorite shows, and spending quality time with his close ones.

Erik Edwards – Customer Service Specialist

Erik is a seasoned veteran of customer support services and management roles in multiple industries including automotive, insurance and firearms. He joins TrueSpot from Cox Automotive where he operated multiple product suites serving over thirty major banking institutions and thousands of auto dealerships. Prior to that, he was the account manager for Santander and Chrysler Capital during his time at F&I Express where his skills and duties in SaaS support were extremely varied. His experience as a licensed independent insurance adjuster combined with property and casualty work for Farmers Insurance provided him extensive knowledge of both the insurance and automotive industries. His strong investigative skills and analytical approach to problem solving provides clientele timely and efficient solutions. Erik’s interests and activities include painting, hiking, camping, reading, and playing bass guitar. He is a native Texan from Dallas.

Kenneth Akhotmy – Fixed Operations Specialist

Kenneth is an experienced pharmacy technician with 5 years of medication and customer service experience, but wanted to explore a new opportunity in the automotive industry.

Dirk Williamson – EVP TrueSpot Health

Dirk is a senior sales and development executive with over 25 years’ experience in the communications, high tech, and digital sectors. Dirk has held leadership roles at Twilio, Google, Accenture, and Nokia, leading diverse GTM, Marketing, Business Development, and Industry Relations teams.

Angela Williams – Vice President of Business Development

As Vice President of Business Development & GPO’s, Angela brings expertise to TrueSpot Health, with versatile business growth strategies, partnering and selling to C-Level within the healthcare space.

Prior to joining TrueSpot Health, Angela worked with a variety of technology startups, medical device distribution & pharmaceuticals. In these roles, she was responsible for leading all go-to-market strategy efforts as well as managing global training efforts with strategic partners. Additionally, she has held various positions at BMS, Pfizer, Astra Zeneca, Johnson & Johnson, and Medline Industries.

She has brought her entrepreneurial spirit to TrueSpot Health bringing our industry leading RTLS platform into partnerships with GPO’s and Healthcare Organizations.

Stan Massey – Regional Sales Executive

With a robust background spanning over 20 years in the healthcare industry, Stan is a seasoned professional driven by an enduring passion for the success of healthcare systems. He has consistently demonstrated a commitment to providing savings, advancing operational excellence, and streamlining processes to elevate both patient care and organizational efficiency. Leveraging his extensive expertise, Stan is devoted to playing a pivotal role in the ongoing progression and fortification of healthcare systems in their pursuit of excellence.